Adjara TV presenting Tourism 4.0 for the Black Sea project in Georgia

date: 09.06.2020

The Tourism Institute hosted an online workshop in the framework of the project Tourism 4.0 for the Black Sea together with its partners, Arctur and HCL Management. The aim of the webinar was to help gather data in order to determine the extent of tourism impact in the region and predict visitors’ flows in order to support sustainable tourism development at the Black Sea.

For data driven tourism, access to data sources is crucial. The project partners aim to identify the tourist flows through analysis of available data from mobile operators, border crossings, train, and car transits, etc. In addition, other social and economic data will be gathered to provide assessments of tourism impact. The project is implemented with the contribution of the European Maritime and Fisheries Fund of the European Union within the Blue Growth Programme.

These kinds of data are processed with the help of supercomputers and artificial intelligence. Mamuka Berdzenishvili, founder and executive director of Tourism Institute, has explained to the regional television channel Adjara TV the expected results data analysis in tourism could enable:

  1. The current level of the development of the region as a tourist destination,
  2. To what extent it generates profit from tourism,
  3. To what extent the resources are consumed in tourism processes,
  4. The social and economic well-being of the local community.

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