Co-creating tourism for the future
with Data Analytics

Tourism for the Black Sea

Tourism 4.0 is the initiative dedicated to transforming tourism into the driver of the UN Sustainable Development Goals by use of the key enabling technologies from Industry 4.0. Most smart tourism initiatives around the world focus on technological advancements. However, we understand technology is an enabler while collaboration is the key to tourism for the future. Join us in co-creating tourism for the future with data analytics.


High Level Forum - Tourism, Digitalisation and Sustainable development for the Black Sea ~ Ljubljana, Slovenia, 18th November 2021

30 September 2021

Presentation of the results emerged from the project.


Latest news

Prestigious award received at the Black Sea Project Awards 2023

24 November 2023

Tourism for the Black Sea project was recognized for excellence at the Black Sea Project Awards 2023, in the category Competitive, Innovative and Sustainable Blue Economy.


Tourism 4.0 Tools for facilitation of sustainable tourism data comparison (using a case study from Vylkove and Sfântu Gheorghe in the Danube Delta)

20 March 2022

We are pleased to announce that our article has been published in the Scientific journal Economic innovations.


Tourism for the Black Sea strives to:

boost visibility of coastal destinations

decrease negative impacts of tourism

improve local socio-economic returns


With innovative co-creation and technology, we are changing the perception of tourism and business sector around it.

Tomi Ilijaš

Arctur, Slovenia

Only tools with the capacity to collect and analyse data on local level can sharpen the real picture and allow data driven strategic planning.

Urška Starc Peceny

Arctur and Tourism 4.0 Partnership, Slovenia

It is a total challenge and pleasure to experiment new solutions to boost competitive and sustainable tourism in the Black Sea! This is a real opportunity for the region as well all for tourism innovation more generally. I am really happy to be part of it!

Eleni Gerakari

HCL Management, Greece

T4BS is a project which can help Georgian public and private sector acquire technological tools to evaluate the existing state of affairs of tourism in real time for its sustainable development.

Mamuka Berdzenishvili

Tourism Institute, Georgia

We are very happy that the EMFF support for T4BS has allowed this project to be implemented in Odessa, Ukraine. Together, the Tourism Impact Model and big data analytics are new and very powerful tools for achieving sustainable tourism (which is much needed in our region) while also increasing revenue streams for local government, businesses and local communities along the coast. It has fostered closer cooperation between these stakeholders and a great interest in the Tourism 4.0 approach."

Natalia Goriup

NGO Agricola, Ukraine

With all this data around us, it should be so much easier to make reasoned choices and adopt planning policy accordingly. Access to open-data should be leading this decision-making process. Ovidius University of Constanța is glad to be part of the team that emphasizes the importance of open-data and big data in fostering tourism development at the Romanian seaside, and in the region of the Black Sea, in a sustainable way, according to the principles of Blue Growth

Ovidius University T4BS Team

Universitatea Ovidius din Constanta

As an incoming tour operator, being partner in T4BS project means for SANO TOURING the opportunity to acquire new information and skills that allow us to contribute to the sustainable development of Romanian destinations in a highly different way than our usual business practice.

Cristina Căluianu

Sano Touring, Romania

Strategic development of sustainable tourism is only possible on the basis of data analytics and with collaboration of all stakeholders in tourism.

Giorgi Bregadze

Head of the Research and Planning Department, Georgian National Tourism Administration

Data analysis ensures objective understanding of tourism impact, which is key for preparing strategies for future development of tourism in the city

Etuna Lomadze

Head of Municipal Policy Department, Batumi City Hall, Georgia

Project Tourism 4.0 for the Black Sea is the first application of big data analytics for the tourism sector on a regional basis. I am really looking forward to seeing the results.

Oleg Rubel

Senior Researcher, IMPEER (NASU), Odessa

Data driven tourism will enable more sustainable development of tourism in the future.

Borbély László

State Counsellor, Romania

Tourism 4.0 is unique as it builds a collaborative tourist ecosystem centred around the local community through strategic planning and positive tourism impact

Ion Munteanu

Governor of the Danube Delta Biosphere Reserve Administration


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