Tourism 4.0 is the initiative dedicated to transforming tourism into the driver of the UN Sustainable Development Goals by use of the key enabling technologies from Industry 4.0. Most smart tourism initiatives around the world focus on technological advancements. However, we understand technology is an enabler while collaboration is the key to tourism for the future. Join us in co-creating tourism for the future with data analytics.
The first workshop in Georgia as a webinar is open to the public and will be translated to Georgian.
Urška Starc Peceny and Mamuka Berdzenishvili presented the project T4BS, lessons learned, and project plans at the Black Sea Green diplomacy virtual event on the 16 November 2020: Sustainability in The Black Sea Regional Cooperation: Advancing the Black Sea Synergy and The European Green Deal.
On the 16 November 2020: Sustainability In The Black Sea Regional Cooperation: Advancing The Black Sea Synergy And The European Green Deal.
boost visibility of coastal destinations
decrease negative impacts of tourism
improve local socio-economic returns
With innovative co-creation and technology, we are changing the perception of tourism and business sector around it.
Only tools with the capacity to collect and analyse data on local level can sharpen the real picture and allow data driven strategic planning.
Arctur and Tourism 4.0 Partnership, Slovenia
It is a total challenge and pleasure to experiment new solutions to boost competitive and sustainable tourism in the Black Sea! This is a real opportunity for the region as well all for tourism innovation more generally. I am really happy to be part of it!
HCL Management, Greece
T4BS is a project which can help Georgian public and private sector acquire technological tools to evaluate the existing state of affairs of tourism in real time for its sustainable development.
Tourism Institute, Georgia
We are very happy that the EMFF support for T4BS has allowed this project to be implemented in Odessa, Ukraine. Together, the Tourism Impact Model and big data analytics are new and very powerful tools for achieving sustainable tourism (which is much needed in our region) while also increasing revenue streams for local government, businesses and local communities along the coast. It has fostered closer cooperation between these stakeholders and a great interest in the Tourism 4.0 approach."
NGO Agricola, Ukraine
With all this data around us, it should be so much easier to make reasoned choices and adopt planning policy accordingly. Access to open-data should be leading this decision-making process. Ovidius University of Constanța is glad to be part of the team that emphasizes the importance of open-data and big data in fostering tourism development at the Romanian seaside, and in the region of the Black Sea, in a sustainable way, according to the principles of Blue Growth
Universitatea Ovidius din Constanta
As an incoming tour operator, being partner in T4BS project means for SANO TOURING the opportunity to acquire new information and skills that allow us to contribute to the sustainable development of Romanian destinations in a highly different way than our usual business practice.
Sano Touring, Romania
Strategic development of sustainable tourism is only possible on the basis of data analytics and with collaboration of all stakeholders in tourism.
Head of the Research and Planning Department, Georgian National Tourism Administration
Data analysis ensures objective understanding of tourism impact, which is key for preparing strategies for future development of tourism in the city
Head of Municipal Policy Department, Batumi City Hall, Georgia
Project Tourism 4.0 for the Black Sea is the first application of big data analytics for the tourism sector on a regional basis. I am really looking forward to seeing the results.
Senior Researcher, IMPEER (NASU), Odessa
Data driven tourism will enable more sustainable development of tourism in the future.
State Counsellor, Romania
Tourism 4.0 is unique as it builds a collaborative tourist ecosystem centred around the local community through strategic planning and positive tourism impact
Governor of the Danube Delta Biosphere Reserve Administration