The event illustrates the opportunities and challenges to be addressed in order to exploit the potentials offered by digitalisation in order to promote sustainable tourism development across the seabasin.
The forum will present the main results emerged from the project and will look forward on how to address the emerging challenges and bottlenecks preventing a full uptake of new technologies and business models for a sustainable sector in the Black Sea, as emerged throughout the project implementation.
A wide range of high-level policymakers, businesses, researchers and civil society organisations will discuss such challenges and opportunities, as a way to identify valuable way forwards to promote Tourism 4.0 concept in the Black Sea and beyond.
The T4BS High-Level Forum - Tourism, Digitalisation and Sustainable development for the Black Sea. A European pathway towards:
The Forum presents opportunities and challenges of co-creating a vision of a sustainable, digital transition towards a resilient tourism ecosystem, with respect to the EU Green Deal and the Digital Decade.
A key success factor is digitalisation. Digitalisation is a driver for resilient, sustainable tourism in Europe. The Forum will primarily focus on data and how data can be leveraged towards this goal.
Together, we will address some key challenges:
The Forum is promoted as part of the Tourism 4.0 for Black Sea (T4BS) project funded by the EC through the European Maritime and Fishery Fund (EMFF). The project strives to enable local tourism stakeholders from the public and private sectors to increase their understanding of current digitalisation trends, patterns of tourist flows, and impact of visitors, as well as predict the tourist impact of strategic, data-driven decisions. The aim is to foster more sustainable tourism in the future.
The Forum will present the main project results and look to address the identified challenges and bottlenecks preventing the full uptake of new technologies and business models for a sustainable maritime space.
A wide range of high-level policymakers, businesses, researchers and civil society organisations will discuss challenges and opportunities, as a way to identify pathways to promote the Tourism 4.0 concept in the Black Sea -and beyond.
High-Level Forum - Tourism, Digitalisation and Sustainable development for the Black Sea
Venue: Crystal Palace, BTC City, Congress Hall, 2nd floor, Ameriška ulica 8, 1000 Ljubljana, Slovenia
Hybrid event | 18/11/2021 | 9:00 – 13:00 CET
Host: Tourism 4.0 for the Black Sea – Lead Partner: Arctur, Slovenia
|8:30 - 9:00||Registration and welcome coffee|
|9:00 - 9:10||Welcome and introduction to the Forum |
Tomi Ilijaš, CEO, Arctur
|9:10 - 9:30||High-level opening speeches: |
|9:30 - 10:30|| |
Presentation of the project Tourism 4.0 for the Black Sea and its results
inc. presentation of Mabrian's Travel Intelligence Platform and Mastercard TIP for GNTA
Presentation of CINEA
|10:30 - 10:50||Coffee Break|
|10:50 - 12:50||Challenges and opportunities for the tourism sector in the Black Sea (panel discussion) |
|12:50 - 13:00||T4BS Declaration & Forum Closing|
BSEC – Black Sea Economic Cooperation
CINEA – European Climate, Infrastructure and Environment Executive Agency
CPMR – Conference of peripheral maritime regions
DG MARE – EU Directorate-General for Maritime Affairs and Fisheries
DG GROW – EU Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs
UN WTO – United Nations World Tourism Organization
WTTC – World Travel & Tourism Council
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