How Tourism 4.0 is Using Data to Drive Green Tourism

date: 08.10.2021

Hrvoje R. and Urška S. P. prepared the article about how the impact of tourism could be measured. This article was published on Connect4Climate/World Bank Group portal. With the help of digital tools such as Tourism Impact Model (TIM) and support of state-of-the-art technologies, real data are used and analysed to create an objective picture of the impact of tourism in a given part of the world. The results of TIM analysis are presented through Destination Character Chart, a visualization tool, that uses the values of 300+TIM indicators to situate a particular tourism operation within the matrix. Based on resource consumption (X-axis) and socioeconomic benefits (Y-axis), the TIM DCC assigns the assesses to one of four categories: Sleepers (low consumption, low benefit), Misusers (high consumption, low benefit), Exploiters (high consumption, high benefit), or Champions (low consumption, high benefit). Decision makers could make better strategic development plans, as TIM supports data-driven strategic planning aligned with the UN Sustainable Development Goals.

Authors: Hrvoje Ratkajec, Urška Starc Peceny (Arctur)

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